Media Outreach
Media Outreach That Earns You Headlines Not Just Inbox Clutter
Stop cold-pitching journalists with templates that don’t land. Amplifi builds automated, personalised media outreach systems that get your story in front of the right people at the right time.
What Is Media Outreach Automation?
Modern media coverage isn’t about blasting press releases. It’s about building relationships, offering timely stories, and making it easy for journalists to say “yes.”
Amplifi creates media outreach systems that find relevant contacts, personalise emails with AI, automate follow-ups, and track replies all while keeping your brand’s reputation front and centre.
- Targeted media relationships
- Personalise outreach
- Track engagement
Workflows We Build
Choose one or build a full end-to-end system. We customise based on your goals and stack.
Workflow
Description
Media list building
- Auto-source relevant contacts
- Pull from trusted databases
AI-generated pitch writing
- Customise by journalist profile
- Align with publication style
Follow-up sequencing
- Automate natural follow-ups
- Optimise CTAs per engagement
Press kit & link delivery
- Attach branded press kits
- Keep outreach professional
Performance tracking
- Track opens & replies
- View in real-time dashboards
Tools We Work With
Media Databases
Muck Rack, Prowly, Clay, Apollo, Crunchbase
AI Tools
ChatGPT, Claude, Jasper
Email Outreach
Instantly.ai, Mailshake, Gmail, Outlook, Lemlist
Automation
Zapier, Make, n8n
CRM & Tracking
Airtable, Notion, HubSpot
We don’t just do media outreach, we build media machines that scale with you.
Client Snapshot
We landed 12 pieces of earned media in the first six weeks with Amplifi’s automated outreach system. Everything from contact research to follow-up was handled seamlessly
Marketing Manager, B2B SaaS Company, Sydney
Why Use Amplifi Instead of DIY Tools?
DIY TOOLS ONLY
Expensive retainers with unclear ROI
Manual research and slow follow-ups
Generic pitches
Limited control or access
AMPLIFI DONE-FOR-YOU
Fixed-price systems with tracked results and performance dashboards
AI-enhanced contact sourcing and automated response logic
Personalised emails tailored to each journalist’s style and beat
You own the process, list, and results—built for your internal team to scale
Let’s Get Your Story in Front of the Right Media
Amplifi helps startups and teams cut through the noise, build relationships, and earn coverage that compounds over time.
FAQs
Can you help us write the pitch too?
Yes! We craft compelling, brand-aligned pitches using AI, trained on your voice, product, and positioning.
What kinds of media can we target?
Everything from journalists at top-tier publications (like AFR, SmartCompany, TechCrunch) to niche bloggers and podcasters in your space.
Can we track who opened or replied?
Absolutely. All activity is tracked and logged in a shared dashboard plus we can notify you when hot leads respond.