CRM data cleanup
CRM Data Cleanup That Makes Your Pipeline Useful Again
No more duplicates. No more clutter. No more confusion.
We clean, structure, and automate your CRM data so your team can actually use it.
Why Automate Your Lead Score Adjustments?
A cluttered CRM isn’t just annoying, it’s expensive.
Bad data leads to missed deals, misrouted leads, and wasted time. Signs your CRM needs a cleanup: Duplicate contacts or companies, Incomplete or outdated info, Conflicting stages, owners, or custom fields, Reps ignoring the CRM altogether
With Amplifi’s CRM data cleanup, you can:
- Clean and de-duplicate your entire database
- Standardize fields, pipelines, and statuses
- Fill in missing info automatically using enrichment
- Set rules to keep it clean forever
We don’t just tidy up, we future-proof your CRM.
How It Works
Here’s how we restore clarity to your CRM:
Audit your existing setup
Find duplicates, missing fields, inconsistent tagging, messy pipelines.
Design a new data structure
Align fields, stages, lead sources, and custom properties to your workflow.
Clean + enrich data
Merge duplicates, fix formatting, update records, and enrich missing info.
Automate future hygiene
Auto-flag bad data, remove stale deals, and clean new entries as they come in.
Train your team (or your bots)
Add guardrails so your CRM stays clean even as your team grows.
Tool Stack We Use
Clearbit / Clay / Dropcontact / Apollo
Data enrichment & field completion
HubSpot / Pipedrive / Salesforce / Airtable
CRM cleanup and structure
Slack / Email
Team alerts + review requests
Google Sheets / Looker / Airtable
Reporting & progress tracking
n8n / Make / Zapier
Automation for deduping, field sync, logic
Whether your CRM has 500 or 50,000 records we’ll clean it and keep it that way.
What You’ll Save or Gain
Eliminate duplicates and junk leads
Improve sales team adoption and confidence
Ensure accurate reporting and attribution
Set the foundation for reliable automations and scoring
Our CRM was a mess-multiple owners, empty fields, bad stages. Amplifi cleaned it up, automated hygiene, and gave us a system we can trust.
Revenue Ops Lead, Growth Agency
FAQs
Do you work with our existing CRM platform?
Yes we support HubSpot, Pipedrive, Salesforce, Airtable, Close, and others.
Can you enrich missing data during cleanup?
Absolutely. We’ll fill in missing company info, roles, contact details, and more.
Will the cleanup affect our existing automations?
No, we’ll preserve what’s working and isolate cleanup in a safe, testable way.
Let Amplifi Clean Your CRM Once and for All
Your CRM should drive deals, not drag you down. Let’s make it clean, clear, and conversion-ready.