Predictive Lead Scoring
Predictive Lead Scoring That Ranks the Right Prospects Automatically
Know who’s ready to buy. Focus on the hottest leads. Skip the guesswork. We build smart lead scoring systems that prioritize your pipeline based on real data and behavior.
Why Use Predictive Lead Scoring?
Not all leads are created equal but your team wastes time treating them like they are. Manual lead scoring is inconsistent, biased, and static.
With predictive lead scoring, you can:
- Use real-time data and AI to rank leads by buying intent
- Identify who’s sales-ready vs. who needs nurturing
- Route high-score leads to your team instantly
We help you build a scoring engine that thinks like your best rep only faster, and 24/7.
How It Works
Here’s how Amplifi builds your predictive lead scoring system:
Define your ideal lead signals
Based on behavior, firmographics, engagement, source, and history.
Collect and sync data
From forms, email activity, CRM fields, website visits, LinkedIn actions, and more.
Score with logic + Machine learning
Combine rules-based triggers with AI that adapts as data evolves.
Segment and route leads
Push high-score leads to sales instantly, trigger nurture flows for cold ones.
Visualize and optimize
Use dashboards (Airtable, Looker, Sheets) to track lead quality and close rate.
Tool Stack We Use
OpenAI / Claude / Custom ML Models
Predictive scoring logic
HubSpot / Pipedrive / Airtable / Close
CRM & data sync
Clearbit / Clay / LeadDelta / Phantombuster
Data enrichment & intent signals
Google Sheets / Looker / Airtable
Scoring dashboards & analytics
n8n / Make / Zapier
Automation logic & lead routing
Whether you’re early-stage or scaling, we tailor the scoring model to your funnel and motion.
What You’ll Save or Gain
Identify sales-ready leads instantly
Save reps time by avoiding low-intent prospects
Improve close rates by focusing on top-fit accounts
Automatically route leads to the right sequence or rep
Before Amplifi, we had no idea who to call first. Now our reps wake up to a list of qualified leads sorted by who’s most likely to close.
Head of Sales, SaaS Startup
FAQs
Is this rules-based or AI-powered?
Both. We combine traditional lead scoring (e.g., form fills, job title) with adaptive AI scoring based on behavior.
Can we adjust the scoring model over time?
100%. You’ll be able to tweak weights, inputs, and thresholds as your funnel evolves.
Does this integrate with our CRM or marketing stack?
Yes. We integrate with HubSpot, Pipedrive, Salesforce, Airtable, and more.
Let Amplifi Build Your Smart Lead Scoring Engine
We design and implement custom scoring systems that help your team focus on leads that actually convert.