Lead Scoring
Lead Scoring That Prioritises the Right Prospects
Not all leads are equal. Amplifi builds lead scoring systems that automatically qualify, prioritise, and route leads so your team spends more time closing and less time guessing.
What Is Automated Lead Scoring?
Lead scoring helps you separate high-intent prospects from tyre-kickers.
With automation, we assign real-time scores to leads based on source, behaviour, firmographic data, or AI-enriched insights. This ensures only the most qualified leads reach your pipeline while lower-scoring leads are nurtured automatically.
- Score leads in real time
- Use AI to qualify prospects
- Prioritize high-intent leads
Workflows We Build
Choose one or build a full end-to-end system. We customise based on your goals and stack.
Workflow
Description
Form-based lead scoring
- Score by form inputs
- Include page source & UTM
Behavioural scoring
- Track site actions
- Based on engagement level
Firmographic enrichment
- Use Clearbit or Apollo
- Enrich lead profiles
Hot lead alerts
- Trigger alerts on score thresholds
- Spot high-value actions
Lifecycle-based scoring
- Score by lead stage
- From cold to closed-won
Tools We Work With
CRMs & Databases
HubSpot, Airtable, Salesforce, Pipedrive
Enrichment Tools
Clearbit, Clay, Apollo, LinkedIn API
Tracking & Behaviour
Google Analytics, Segment, Facebook Pixel, HubSpot
Automation
Zapier, Make.com, n8n, Webhooks
Notifications & Alerts
Slack, Gmail, Outlook, WhatsApp
Don’t see your stack? If it has an API, we can integrate it.
Client Snapshot
Our reps were overwhelmed with low-quality leads. Now we score them in real time hot leads go to sales, cold leads go to nurture. It’s a game-changer
Revenue Lead, SaaS Company in Sydney
Why Use Amplifi Instead of DIY Tools?
DIY TOOLS ONLY
Gut feeling or static rules
No visibility into lead quality
Leads treated the same
No alerts when high-intent leads appear
AMPLIFI DONE-FOR-YOU
Dynamic scoring logic that adapts to behaviour
Full scoring dashboard + CRM fields visible to sales/marketing
Personalised journeys triggered by score thresholds
Real-time Slack, CRM, or email alerts for hot leads
Let’s Prioritise the Leads That Actually Convert
Whether you need to identify your hottest leads or filter out time-wasters, we’ll build a lead scoring system that does it for you.
FAQs
Can we assign scores based on different products or services?
Yes we can set up unique scoring models per product line, campaign, or funnel and tag accordingly in your CRM.
Will this connect with our sales and marketing tools?
Absolutely. We integrate with your email platform, CRM, form system, and team comms tools for full automation.
Can we adjust scoring later as our funnel evolves?
Yes. All scoring logic is modular and editable you can adapt it anytime based on data or team feedback.