PR
PR That’s Smarter, Faster & Powered by Automation
Get your brand noticed without hiring a full PR team. Amplifi combines AI, data, and workflows to help you pitch faster, publish more, and build media relationships that scale with your business.
What Is Automated PR?
Modern PR isn’t just about press releases. It’s about building visibility at scaleacross media, podcasts, blogs, and industry communities.
At Amplifi Studio, we create PR systems that automate outreach, track mentions, personalise pitches, and schedule follow-upsso you can stay visible without staying glued to your inbox.
- Go beyond press releases
- Track mentions
- Stay top-of-mind
Workflows We Build
Choose one or build a full end-to-end system. We customise based on your goals and stack.
Workflow
Description
AI-generated media pitches
- Auto-draft email or LinkedIn pitches
- Tailored by outlet or journalist
- Aligned to topic focus
Outreach & follow-up flows
- Schedule follow-ups
- Personalise based on contact
- Re-engage unresponsive media
PR calendar automation
- Map key PR events
- Trigger timely campaigns
- Align with launches and news
Press kit automation
- Auto-create digital press kits
- Include bios, assets, coverage
- Easily link in outreach
Mention monitoring + alerts
- Track mentions across platforms
- Get real-time notifications
Tools We Work With
Outreach & Copy
OpenAI (GPT), Mailshake, Apollo, Gmail, LinkedIn
PR Databases
Muck Rack, Prowly, Hunter, PressHunt
Content Hosting
Notion, Webflow, WordPress (for Press Kits & Media Rooms)
Automation
Airtable, HubSpot, Zapier, n8n, Make
Monitoring
Google Alerts, Mention, Brand24, Zapier RSS
Don’t see your stack? If it has an API, we can integrate it.
Client Snapshot
Amplifi helped us automate 90% of our PR outreach. From pitch to follow-up to press kit deliveryit just runs. And we’ve landed coverage in 3 tier-1 publications so far.
Co-founder, HealthTech Startup, Melbourne
Why Use Amplifi Instead of DIY Tools?
DIY TOOLS ONLY
High retainers, minimal transparency
Manual pitch writing and follow-up
No integration with your tools
Reactive + slow to execute
AMPLIFI DONE-FOR-YOU
Transparent, workflow-based system you control
AI-generated, hyper-personalised outreach flows
Full sync with CRM, calendar, media trackers, and reporting
Proactive automation built around your launch cycles
Let’s Build Your PR Engine
No more cold press releases or waiting on agencies. We’ll help you launch, pitch and get seenpowered by AI and automated workflows.
FAQs
Can we use this even if we don’t have PR experience?
Absolutely. We build the system around your needs from startup announcements to regular brand visibility. We can also provide PR coaching or plug into your internal team.
What if we already have a media list or press kit?
Great. We’ll enhance and automate what you’ve got no need to start from scratch
Will the outreach feel human or too templated?
Our GPT-based systems write in a natural, conversational tone, and include variables like journalist name, outlet, niche, and context.