Automated lead scoring
Automated Lead Scoring That Flags the Hottest Leads Instantly
Stop guessing. Start closing.
We build lead scoring systems that automatically rank, tag, and route leads based on fit, behavior, and intent so your team always knows who to talk to next.
Why You Need Lead Scoring Automation
Your sales team doesn’t need more leads, They need the right ones.
Manual lead scoring: Is inconsistent across reps, Can’t keep up with behavior changes and Leads to missed opportunities (or wasted effort)
With Amplifi’s automated lead scoring system, you can:
- Score leads in real time based on data and activity
- Prioritize follow-ups by fit and funnel stage
- Trigger sequences, alerts, or routing based on score thresholds
- Improve conversion by focusing on high-intent lead faster
We make sure your best opportunities rise to the top without lifting a finger.
How It Works
Here’s how we build your automated lead scoring engine:
Define your ideal customer profile (ICP)
Segment by role, industry, company size, behavior, source, and more.
Set scoring rules or use predictive scoring
Assign points based on actions (form fills, page views, replies, etc.) and firmographics.
Sync scoring across your tools
Score leads in your CRM, Airtable, or outreach platform live and visible.
Trigger actions based on thresholds
Route to sales, notify your team, or kick off email/SMS/LinkedIn flows based on score.
Refine and optimize with feedback loops
Track what converts, tweak your rules, or let AI improve scoring over time.
Tool Stack We Use
OpenAI / Claude / Custom ML
Predictive scoring and behavioral insights
n8n / Zapier / Make
Workflow logic, automation, and routing
Clearbit / Apollo / Clay / Dropcontact
Data enrichment and scoring inputs
HubSpot / Salesforce / Pipedrive / Airtable
Lead scoring, tagging, and CRM integration
Looker / Google Sheets / Airtable Dashboards
Lead scoring visualisation and reporting
Already have a CRM or outreach tool? We’ll build the scoring logic right into it.
What You’ll Save or Gain
Focus your sales team on high-quality leads
Eliminate cold outreach to low-fit contacts
Improve speed-to-lead and reply rates
Build a pipeline that prioritizes real buyers
We used to chase every lead. Now we know who’s ready, who needs nurturing, and who’s not worth the time. It’s a game-changer.
Sales Director, B2B Fintech
FAQs
Is this different from predictive lead scoring?
Absolutely. We can segment scoring logic by product line, ICP, funnel stage, or lead source.
Can we set different scores for different personas or products?
Absolutely. We can segment scoring logic by product line, ICP, funnel stage, or lead source.
Can we automate follow-up based on score?
Yes! You can trigger campaigns, alerts, or routing flows when a lead crosses a scoring threshold.
Let Amplifi Build Your Smart Scoring System
We turn your CRM into a decision engine so your team never misses a hot lead again.