Automated Scoring Adjustments
Automated Scoring Adjustments That Evolve With Your Pipeline
Your leads don’t stay the same why should their scores?
We build systems that continuously update lead scores based on real-time behavior, CRM data, and AI insights.
Why Automate Your Lead Score Adjustments?
Static lead scoring = stale decision-making. If your scoring model doesn’t update with behavior, engagement, or funnel progression, you’re wasting rep time and losing warm leads.
With Amplifi’s automated scoring adjustments, you can:
- Dynamically update lead scores based on actions, timing, and fit
- Boost or drop scores automatically as leads engage (or ghost)
- Route, retarget, or re-nurture without manual review
Set it once then let it evolve as your leads do.
How It Works
Here’s how automated scoring adjustments work inside your system:
Baseline lead scoring model
Start with rules based on firmographics, intent signals, and CRM fields.
Monitor real-time activity
Email opens, website visits, form fills, ad clicks, CRM stage changes, and more.
Adjust scores with logic or AI
+10 for watching a demo, -15 for no reply in 7 days, +5 for company headcount fit.
Trigger actions based on thresholds
Auto-route high-score leads, pause cold ones, or notify sales in Slack.
Continuously improve with feedback
Let AI refine scoring over time based on close rates and sales feedback loops.
Tool Stack We Use
OpenAI / Claude / Custom Models
AI-assisted scoring logic refinement
Slack / Google Sheets / Looker
Alerts, visualization, and rep feedback tracking
Clearbit / Clay / LeadDelta / Phantombuster
Data enrichment & intent signals
Google Sheets / Looker / Airtable
Scoring dashboards & analytics
n8n / Make / Zapier
Trigger-based score adjustments
We embed this system into your stack so your lead scores are always current and always actionable.
What You’ll Save or Gain
Remove manual lead scoring from your team’s plate
Always know who’s engaged and ready to buy
Avoid chasing dead leads or missing hot ones
Improve the quality of leads handed to sales
Before Amplifi, our scores were fixed and outdated. Now they adjust automatically based on engagement and sales is finally aligned.
Growth Lead, Enterprise SaaS
FAQs
Can we keep using our current scoring rules?
Yes and we’ll build on top of them with automation and AI to keep them dynamic.
Can the system reduce scores over time?
Absolutely. We can drop scores based on inactivity, lost deals, or timing logic.
Does this work with our existing CRM?
100%. When a score crosses a threshold, we can trigger email sequences, sales alerts, or even route to a new pipeline.
Let Amplifi Keep Your Scoring Smart
We help you turn lead scoring from a static checklist into a dynamic, evolving system that works in real time.